Krystal is the founder and CEO of Krystal Chong – Live Full Live Free. Her passion and life mission is to change the world through communications. Specifically, her work is focused on empowering others to find the work they were meant to do and to lead absolutely fulfilling lives while doing it. She believes if there are more people leading happy fulfilling lives and doing purposeful work, there will be more people bringing positive change into the world. She specializes in funny, entertaining relatable self-help, paired with practical straightforward action steps. She is the author of the exceptionally well-received book, “What The Hell Am I Supposed To Do With My Life?” – A fun and friendly guide to finding your magic, your purpose and yo’ self. She is said to be creating a unique space in the self-help industry, paving the way for funny, relatable self-help.
Before she found her own calling, Krystal was the former CMO for Honey Bun Ltd and advisor to their board. She was instrumental in taking the company public. In her tenure, Krystal won numerous awards for marketing, built the company’s export market and played a critical role in the company achieving record success on the Jamaican stock exchange. Her first work with social impact was when she created the “Honey Bun School Days” campaign, a program which leveraged young talent to empower youth through education. Using the powerful creative aspect of youth talent (music, lyrics, and dance) the program had a unique effect on kids and teens versus other standard youth programs. During her time, the program toured to over 400 schools, reaching over 350,000 students in person. The media arm of the program reached over 700,000 students and became one of the most respected school programs in Jamaica by the Jamaican youth. Her love for transforming other’s lives through the creative use of the media was born through this program.
Krystal grew up in Jamaica and Canada. She holds a Bachelor of Science in Psychology from McGill University, Montreal Canada. She also holds has an MBA in International Business from ISM, Paris France. She lives in New York City with her Norwegian husband and their unbelievably adorable dog.
When she is not trying to change the world through communications, she can be found investigating or getting to the bottom of anything! She is wonderfully and uncontrollably driven by her curiosity about life. Her passion for understanding everything that can be useful to the evolution of human consciousness never ends. Her deepest, deepest hope is to empower as many people as possible, to get past their mental blocks so they can lead the incredible lives they were put on this earth to lead.
But – really – Who the HELL am I?!
Allow me to introduce myself! – (Thanks Jay-Z)
The Real Talk Version:
I’m a Jamasian (Jamaican Asian) who’s also Canadian, Irish, English and Portuguese (and French at heart). So basically – the biggest mutt there ever was!
I’m a reformed depressive and anxious mess, turned life-lover, explorer and purposeful soul!
My journey to finding myself and my purpose in life has led me to find such magic in the world, that it inspires me to nudge others into finding that magic as well!
My biggest passion is learning more and sharing more! So that you can use some of the things I’ve discovered on my own ‘modern-woman-seeking-happiness’ journey, to live life more fully yourself! And so you can experience even more happiness every single day!
I like to feel good! As good as possible! As much as possible! In as many ways as possible!
I’m SO over feeling bad! OVER IT!
You are a powerful and unique human being, destined for such great things. You just have to learn how to use your mind ‘for you’ and not against you!
You know it, in your soul, that you are here for a reason! And that that reason is important! And that it will fill that hole or that longing that you feel inside.
The power is and always has been inside you. I’m just here to share stuff that nudges you into using it!
I believe that my duty in changing the world is to help others heal their minds, having known this struggle intimately myself. Because I think the more people there are with healthy minds, the more people there will be to bring good, instead of pain, into the world.
(Michael Jackson’s ‘Heal the World’ theme song playing here).
Viva la adventurous, magical and awe-inspired life! It is the only way to live!
Hit up my book or my blog for more on how to unleash the you that you have always wanted to be! It’s fun and quite possibly the most fulfilling thing you can experience! And it’s not as hard as you think! Or join the community and grab some freebies before you go!
Words of Love From Ma Mum!
“Life is not like a multiple choice exam my darling. There are no right or wrong answers. It’s more like a painting. You just paint – And some people will appreciate your painting and some people just won’t and never will. And that’s ok. The most important thing is for it to be your authentic painting, which makes it the most powerful painting it could possibly be. And then at the very least, when al is said and done, you would have enjoyed creating it. So paint from the heart my love” – Momma Chong.